Insights & Perspectives
For Private Equity backed portfolio companies, a merger or acquisition is only the beginning. The real value is realized during post-merger integration – when leadership teams must bring businesses, people, processes, technologies, offerings, and customers together while continuing to sustain business performance and achieve results. With pressure to accelerate, improve margins, and attain results during…
At a recent Run The Summit and TD Canada sponsored Masterclass, I joined the panel to share some tidbits about growth, go-to-market, and brand. One of the questions asked was, “What is one marketing trend you would delete from the internet forever?” I would delete the current perception of marketing being promotion. There is a…
3 minute read time: Discover how PE-backed and professional services firms combine B2C speed with B2B credibility using Newsjacking during viral moments, and how to be effective during a time AI is influencing buying decisions. A monkey named Punch recently went viral in Japan after stories emerged about him being bullied. The internet rallied around…
Major note: If an AI cannot understand your offering clearly, you may never enter the consideration set to get to your customers. Find out what Marketing Leaders must start doing now! Let’s first dive into what Google’s Gemini-powered Chrome means for marketing, websites, and customer experience Google has introduced a major shift in how people…
Top-level marketing executives and leadership are at a pivotal juncture. The rapid advancement of Artificial Intelligence (AI), AI tools and automation will be a game-changing era for the marketing function. It’s a revolution that promises to streamline operations and amplify effectiveness, but it also calls for a profound rethinking of the role of marketing leaders…
AI has become one of the fastest-moving priorities in marketing. Boards ask about it. CEOs push for it. Teams experiment with it. And yet, many organizations feel they’re doing more with AI while achieving less clarity. That’s not a failure of technology. It’s a failure of alignment. Where AI Marketing efforts quietly break down In…
Artificial intelligence is reshaping industries and amplifying the capabilities of developers worldwide, thus the implications for brand reputation are more profound than ever. The launch of OpenAI’s Chat GPT marks a milestone, opening doors for developers to explore new innovative approaches in AI tools. However, with innovation comes responsibility, and the emergence of AI tools,…
As a board director, Chief Operating Officer (COO), or Chief Executive Officer (CEO), you understand the significance of marketing in driving growth, revenue, and brand loyalty. Did you know that benchmarking data suggests that an average marketing budget as a percentage of revenue can range from 5% to 12% or even higher for some industries?…
Aspiring to become a Global Chief Marketing Officer (CMO) is a dream many marketing professionals chase throughout their careers. However, as you ascend to this prestigious position, you will soon realize that with great power comes great responsibility. Being a CMO can be an exhilarating experience, but it is not without its fears and challenges.…
Whether your team spans regions or operates in one location, nurturing a high-performing global marketing team is essential. In this article, we’ll explore strategies for building and leading a global marketing dream team with a focus on MarTech adoption, incorporating emerging tech, and achieving operational efficiency while fostering creativity. Here are some tips to help…